250 South Rose Dr. Ste #120 • Placentia, CA 92870 USA
714.223.1792 (Voice) • 714.223.3924 (Fax) • kvargas@asante-inc.com

Objective Image
A Sales & Marketing Position.
Experience Image Asante, Inc.
Las Vegas, Nevada – 2000 to Present
A privately held corporation providing international consultant and agent services.

VP INTERNATIONAL

Professional Qualifications:

  • Knowledgeable and experienced in the multi-faceted arena of international sales, marketing and administration.
  • Responsible for developing sales and marketing business plans and report analyses.
  • Qualifying distributors and building strong business relationships.
  • Experienced in start-up operations in the European Union and managing subsidiaries in diverse cultural markets.
  • Reputable qualities include strong commitment to quality management, ability to adapt to diverse environments, flexibility with travel schedules, effectively work with different business cultures, providing professionalism, integrity and humor.

Notable Achievements:

  • Increased sales volume 30% for client distribution to South & Central America, Middle East & Africa.
  • Doubled sales volume in Africa.
  • Secured new European distribution channel for major North American ethnic brand.
  • Pioneered new international products. Created new line extensions for major skin care brand.
  • Spearheaded the development of new skin care line from formulation to artwork. Negotiating
    licensee contracts in Middle East and South Africa
  • Negotiated contract agreements with new and existing clients.
  • Visited international customers to develop country specific products and programs

Bonne Bell, Inc.
Cleveland, Ohio - 1982 to 2000

A privately held corporation, manufacturing Health & Beauty Care products. 1999 targeted sales are $100 million. International represents 10% of this sales volume.

DIRECTOR INTERNATIONAL,
Lakewood, Ohio - August 1994 to January 2000

  • Increased sales volume 25%.
  • Set up distributors and sales agents in Europe, South America, Asia and the Middle East.
  • Spear headed the acquisition of an Austrian company that resulted in the formation of a new European branch.
  • Created a European Business Plan.
  • Corporate liaison to the Australian subsidiary resulting in tripling the sales volume.
  • Successfully set up a sales broker agency in the Middle East.
  • Reformulated sales strategy programs with Japanese joint venture operation.
  • Negotiated contract agreements.
  • Established export prices.
  • Responsible for improving the customer profit margin 3%.
  • Developed new international products.
  • Visited international customers.

Western National Account Sales Manager,
Chicago, Illinois - October 1990 to August 1994

Managed over 25% of the companies sales volume. Motivated and developed three Key Account Sales people in the USA. Increased sales 40% to $14 million. Developed national accounts, e.g., Target, Walgreens, American Drug stores, Thrifty/Payless, Toys R Us, Military etc.. Controlled the respective advertising and promotional budgets.

Western Regional Sales Manager
Los Angeles, California - July 1988 to October 1990

Responsible for managing, motivating, developing and recruiting 12 sales people and 3 sales brokers in 10 western states, Alaska and Hawaii. Increased sales 33% to $5.4 million. Directed the sales for corporate, direct retail, wholesale and service merchandisers. Managed the respective regional advertising and promotional budgets.

Unit Sales Manager,
Chicago, Illinois - March 1984 to July 1988

Started as Territory Sales Manager, increased sales territory 30%. Promoted to Area Sales Manager. Managed 3 sales people and 2 merchandisers in 6 Midwestern states. Increased sales of my major account, American Drug Store, 40% to $1.5 million. Successfully expanded all channels of distribution.

Territory Sales Manager,
Indianapolis, Indiana - August 1982 to March 1984

Successfully developed accounts in Indiana, Kentucky and Ohio leading to a 50% sales increase.

Professional Memberships Image Latin American Business Association, Greater Cleveland Credit Group
Computer Skill Image AS400, JD Edwards, Microsoft Windows ’95, ’98 & Millenium. Microsoft Office Suite, PageMaker, WordPerfect, Basic Quark, Adobe PhotoDeluxe, PowerPoint, QuikBooks Pro
Education Image Bowling Green State University, Bachelor Science Degrees, Bowling Green, Ohio

Copyright © 1999 - 2003 by Kerry Vargas

All Rights Reserved, World Rights Reserved

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